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Episode 13
LGBT people are estimated to represent a $690 billion market. Given the diversity among LGBT consumers there is not one single “gay market.” In fact there are many lesbian and gay MARKETS, and according to the latest research, quite a range of them. Gay Community Marketing Inc. has been expanding and diversifying our global gay and lesbian community knowledge base since 1994. Their latest research of nearly 23,000 lesbian and gay respondents brings to light the market diversity within the LGBT communities. Joining co-hosts Richard Friend and Judy Seidenstein on this episode are Tom Roth and David Paisley of Community Marketing Inc., and Alan Baer, Senior VP of Human Resources for Kimpton Hotels and Restaurants to talk about lesbian and gay consumers’ preferences, attitudes, spending patterns and other market behaviors.
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